Our style guidelines

Our logo, language, imagery and colours all play an important part in effective communication that builds trust and helps people understand what we do.

This guide has been put together to complement the NHS digital service manual’s content guide. It is designed for people who create corporate publications, web content and documentation for NHS England.

Content style guide

Guidelines to support the use of clear, engaging, and inclusive communication

NHS Identity

Guidelines to support the use of the elements that make up the NHS Identity, including the NHS logo, colours, fonts and imagery

Last edited: 10 March 2025 7:24 am