NHS.UK roadmap

Goals for NHS.UK in 2025/26 are:

Run and maintain our existing live service, for example by:

• regularly reviewing health advice and guidance content (text, video and images) to ensure it is clinically accurate 

• updating and managing data about local health services 

Improve our existing live service, for example by:

• transforming health advice and guidance 

• improving navigation across key user journeys

Make our live service more efficient, for example by:

• reducing the complexity of our core technologies to speed up future delivery
• retiring content that no longer meets service proposition

Support initiatives where NHS.UK is a key channel, for example by:

• helping people to refer themselves to services without the need to see a doctor, such as talking therapy or maternity services 

• offering winter health guidance, including advice on flu, COVID, and managing respiratory illnesses, to help people stay well and reduce pressure on urgent and emergency care

The 10 Year Health Plan for England was published on 3 July 2025. This roadmap will be updated to align with that plan.

The NHS website has several product groups, each with its own goals for 2025/26.

The following sections outline our current plans for each product group including: 

• recently completed
• working on now
• working on next

This is not a complete list of our plans for 2025/26. This page will be updated throughout the year.

These products, including the Health A-Z, Medicines A-Z and Live Well parts of the website, give users the information and advice they need to understand their health, and guidance on next steps they should take. 

The goals for this group of products are: 

• maintain all existing health advice and guidance
• improve key areas of existing health advice and guidance
• retire content that no longer meets our service proposition
• support wider initiatives where nhs.uk is a key channel

This group of products helps users to find, choose and interact with local NHS services. It includes service finders, NHS Profile Manager, Give us feedback, Find your NHS number and catchment APIs. 

The goals for this group of products are to:

• provide more relevant information about NHS services users can access 

• direct users into digital and transactional journeys beyond NHS.UK
• improve data quality for NHS.UK and partners
• optimise website operations for efficiency

This group of products affects large parts of NHS.UK, including how we publish content, gather feedback and how users navigate. It includes our content management system, feedback tools, and how users navigate. It includes our content management system, feedback tools, navigation patterns and internal search. It also covers self-assessment tools and the APIs and widgets in the NHS website developer portal.

The goals for this group of products are to: 

• simplify core technologies, like the content management system, header, footer and banners to make future updates easier
• improve navigation on key user journeys
• build and maintain a new in-house search solution
• improve how we collect user feedback to support future user research
• complete tool updates and transfer them to business-as-usual operations
• re-use self-assessment tool components in other digital health journeys following the mobile-first strategy
• migrate NHS website syndication APIs to the API Management Portal

These are the specific things our teams are working on: 

This group of products includes public health campaign websites such as Better Health, Every Mind Matters, Start for Life, Healthier Families, and the Campaign Resource Centre. 

The goals for this group of products are to: 

• run and maintain 4 websites to support the Department for Health and Social Care (DHSC) key behaviour change goals and campaigns 
• run and maintain a business-to-business website to distribute marketing materials for DHSC's partnerships team 
• provide support, advice and tools for users that align with health advice and guidance on NHS.UK 

These are the specific things our teams are working on: 

The team creates inclusive, accessible and clinically approved multimedia content that supports NHS priorities. This content helps improve public health knowledge and increases access to health information through videos, photos, illustrations, animations, and sign language. Channels we use include the NHS website and YouTube.

The goals for this group of products are to:

• create impactful, trusted multimedia content that communicates health information and NHS priorities effectively, while meeting user needs
• enhance accessibility and inclusion by ensuring all content meets or exceeds Web Content Accessibility Guidelines (WCAG) AA standards including video player improvements, captions, transcripts, and alternative formats
• use analytics to refine content strategies based on user needs and engagement
• build efficient workflows and foster cross-team collaboration for timely, cohesive multimedia content

To discuss and provide input to our strategy and roadmap, contact us.