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Part of A buyer's guide to artificial intelligence in health and care

Can you build and maintain a culture of ethical responsibility around this project

Ethics, fairness and transparency are vital for AI in health and care. Building a culture of ethical responsibility is key to successful implementation. Health and care staff who don’t experience a technology being in keeping with their professional ethical standards are less likely to adopt it.

You should ensure your AI project is:

  • ethically permissible
  • fair and non-discriminatory
  • worthy of public trust
  • justifiable

To help you make an informed judgement, you should carry out a stakeholder impact assessment before making any procurement decisions.


Last edited: 16 June 2025 3:43 pm